Nobody wraps ten vans on impulse. It is a budget line, an approval, and a scheduling problem, in that order. So here are the totals first.
Most fleet pricing content online quotes a single per-vehicle number and stops, which is useless once you are trying to get a real figure approved. What you need is the total at your actual count, what the discount is based on, and how many vehicles you lose from routes on any given day.
Every figure below comes from what our team quotes and installs from our office at 955 Garden of the Gods Road. These ranges are typical and are not project specific estimates. Your number moves with vehicle mix, coverage level, and design complexity, and we will show you exactly where.
What Sets a Fleet Number
Three inputs, and only one of them is the vehicle count.
- The per-vehicle base price. A full wrap on a standard cargo van runs $3,500 to $6,500 depending on size. Compact vans sit low, high-roof extended Sprinters sit high. We use $4,500 as a planning midpoint for a typical Transit or ProMaster.
- The coverage mix. Full wraps, partial wraps at $1,500 to $3,500, and lettering packages at $350 to $900 can be blended across one fleet. This is the biggest lever you control.
- The count. Five or more triggers roughly 10 percent per vehicle. Ten or more moves it to 15 to 20 percent.
Design complexity and vehicle condition move individual units within their range, the same as on a single van. The difference at fleet scale is that design happens once, so complexity costs you once instead of ten times.
The Discount Tiers
| Fleet size | Typical per-vehicle effect | What makes it work |
|---|---|---|
| 3-4 vehicles | Modest per-vehicle savings | One design template, batched installs |
| 5-9 vehicles | Roughly 10% off per vehicle | Shared artwork plus bulk material |
| 10+ vehicles | 15-20% off per vehicle | Full template system, scheduled rollout |
| 25+ vehicles | 15-20%, quoted as a program | Phased schedule, material held for the run |
A note on the top tier. Past about 20 vehicles the conversation stops being a discount percentage and becomes a program: a fixed per-unit price by vehicle type, a rollout calendar, and artwork held on file for vehicles you have not bought yet. That is usually better for you than a percentage, because it locks the unit price for trucks arriving next quarter.
Budget: 5 Vans
The most common fleet job we quote. Five identical cargo vans, full wraps, one design.
| Line | Math | Total |
|---|---|---|
| Five full wraps at list | 5 x $4,500 | $22,500 |
| Fleet adjustment | About 10% per vehicle | -$2,250 |
| Typical landed range | Design, material, install | $20,000 - $21,500 |
The version that costs half
Five partial wraps on white vans, same design language, lands closer to $9,000 to $15,000 depending on coverage height. On a white fleet a well designed partial reads as intentional, not unfinished, and captures most of the advertising value. Our breakdown of partial versus full wraps covers where that trade works and where it does not.
If you are at four vehicles and buying a fifth this year, wrapping all five together usually costs less in total than wrapping four now and one later at single-unit pricing, plus the fifth van matches perfectly instead of approximately.
Budget: 10 Vans
Ten vehicles is where the template system earns its keep and where the discount steps up.
| Line | Math | Total |
|---|---|---|
| Ten full wraps at list | 10 x $4,500 | $45,000 |
| Fleet adjustment | 15% to 20% per vehicle | -$6,750 to -$9,000 |
| Typical landed range | Design, material, install | $36,000 - $38,500 |
A mixed ten that lands lower
Most ten vehicle fleets are not ten identical vans. A realistic blend: four full wraps on the newest and most visible vehicles, four partials on the older vans, and two lettering packages on the trucks that mostly sit at the yard. That mix typically runs $24,000 to $30,000, brands every vehicle, and lets you upgrade the partials to full coverage later without redoing the artwork.
Spread across five years, a $38,000 ten van program is roughly $20 per day for the entire fleet. The full version of that math, with realistic Front Range impression counts, is in our fleet wrap ROI guide.
Budget: 25 Mixed Vehicles
At 25 units you are running a rollout, not a job. Here is a realistic mixed fleet for a Colorado Springs service company.
| Vehicle group | Coverage | Typical range |
|---|---|---|
| 12 cargo vans | Full wraps | $43,000 - $46,000 |
| 8 pickups | Partial wraps | $14,000 - $22,000 |
| 3 box trucks | Full wraps | $18,000 - $30,000 |
| 2 trailers | Panel graphics | $6,000 - $12,000 |
| Program total | 25 vehicles, phased | $81,000 - $110,000 |
An all-full-wrap 25 van fleet at the same discount tier runs closer to $90,000 to $96,000. The mixed version above costs less and covers more vehicle types, which is why almost every large fleet we quote ends up mixed.
Box truck pricing deserves its own look, because the panels are the best advertising value per dollar in the whole fleet. See box truck wrap pricing for the length by length breakdown.
Why Volume Actually Costs Less
The discount is not a sales gesture. Four real costs drop when the count goes up.
The layout is built once and adapted to each body style using vehicle templates. Ten vans do not need ten designs, they need one design and nine adaptations.
Film and laminate ordered for a full run costs less per square foot and cuts with less waste than five separate orders across five months.
Panels for several vehicles print and laminate in the same setup, and the ink outgasses on one schedule instead of many.
The second identical van goes faster than the first, and the eighth faster than the second. Repetition is the cheapest efficiency in this trade.
This is also why a fleet quoted one vehicle at a time, months apart, costs more and matches worse. The savings live in doing the work as one run.
Mixed Fleets and the Template System
Real fleets are messy. A plumbing company runs Transits, an older Express, two F-250s, and a dump trailer. The design problem is making all of it read as one brand at 40 miles per hour when no two body shapes are alike.
The method is a design system rather than a single layout: fixed brand elements that never move (logo position, phone number size, color blocking) plus a flexible field that stretches or compresses per body style. Then each vehicle gets its own template from the manufacturer dimensions, and the artwork is fitted to it.
What this does to price
Adding a second and third body style to a fleet adds design hours up front, not per vehicle. Expect the design portion of the first estimate to be higher on a mixed fleet than on ten identical vans, and expect every vehicle after that to cost the same as it would have anyway.
We keep artwork and vehicle templates on file, so van number nine matches van number one, and a truck bought in 2028 matches the ones wrapped this year.
Staggered Installs, No Downtime
The objection that kills more fleet projects than price: we cannot afford to have our trucks off the road.
You will not. Fleet installs are staged one or two vehicles at a time. A van arrives in the morning, most single vans finish in one day, and larger vehicles take up to three. You are never short more than one or two units, and we schedule around your slow days rather than ours.
You lose one van for a day, not a fleet for a week.
Installs happen indoors in a heated bay year round, which matters more here than most places. Vinyl applied in the cold does not conform and does not adhere correctly, so a January rollout gets the same result as a July one.
Phased Rollout: Which Vehicles First
If the whole fleet does not fit in this year's budget, phase it. The order matters, and it is not oldest to newest.
- Highest mileage first. The van running Powers and I-25 all day collects the most views per dollar. Brand it first.
- Most visible parking second. Vehicles that sit at job sites in Briargate or downtown for hours are stationary advertising in front of a fixed audience.
- Newest vehicles third. Newer sheet metal takes vinyl better and you will keep the vehicle long enough to use the full five to seven year life of the wrap.
- Yard and support vehicles last, often with lettering instead of a wrap, because they earn the least visibility.
A common structure: half the fleet this quarter, half next, with the artwork approved once so phase two needs no design work at all. Phase two is usually faster and cheaper than phase one for exactly that reason.
Vehicles you plan to replace within a year are poor candidates. Vinyl removes cleanly, but you are paying for install labor twice. Tell us which units are on the replacement list and we will plan around them.
Timeline and What Is Included
For a five to ten vehicle rollout, plan on three to five weeks from approved estimate to the last vehicle back on the road:
- Estimate: one to three days once we have your vehicle list with year, make, model, and photos.
- Design and proofing: Once the estimate is approved and the deposit is received, our team will begin the design and proofing process, including a render on a photo of one of your actual vehicles.
- Print and lamination: batched for the run.
- Install: one to two vehicles at a time, one to three days each, scheduled around your routes.
Every fleet estimate includes design and proofing, cast vinyl and laminate with the film series named on the estimate, indoor installation, and any required markings designed into the layout. If your vehicle is required to display a company name, USDOT number, or other commercial markings, we can include those items in the layout based on the information you provide.
Material grade is where cheap fleet quotes hide. At 6,035 feet the UV load is stronger than at sea level, and a fleet is the worst possible place to find out that economy film fails in year two. See cast versus calendered vinyl for what actually fails first here. Ask each provider to identify the film series and laminate included in the estimate. This makes it easier to compare materials, expected lifespan, and overall value.
The Short Version
- Five vehicles earns roughly 10 percent off per unit, ten or more earns 15 to 20 percent, and 25 or more is quoted as a program with locked per-unit pricing.
- Five full van wraps typically land at $20,000 to $21,500, ten at $36,000 to $38,500, and 25 all-full-wrap vehicles at $90,000 to $96,000.
- A mixed fleet costs less than an all-full-wrap fleet. Ten vehicles blending full wraps, partials, and lettering often runs $24,000 to $30,000.
- The discount is real because design happens once, material buys in bulk, printing batches, and installs speed up with repetition.
- Installs stage one or two vehicles at a time indoors, so you lose a van for a day rather than a fleet for a week.
- Phase by mileage and visibility, not by vehicle age, and skip anything you plan to replace within a year.
- Artwork and vehicle templates stay on file so vehicles added later match the ones wrapped today.
Where these numbers come from
- APG estimate and installation records, Colorado Springs office. Ranges reflect typical 2026 pricing and are not project specific estimates.
- APG published per-vehicle pricing: full wraps $3,500 to $6,500, partials $1,500 to $3,500, lettering and decals $350 to $900, box trucks and trailers $6,000 to $12,000.
- Vinyl manufacturer published warranty documentation for high-elevation zones, including Colorado-specific coverage maps.
- Federal vehicle marking requirements, 49 CFR 390.21, where commercial markings apply.
